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WD Presents: Data Makes Possible
Drawing motivation from our website, Data Makes Possible, the Western Digital team set out on a journey to build the Supply Chain of the Future. By utilizing rich historical data from Oracle Transportation Management System, we defined an effective, forward-looking model that continues to self-refine in an automated fashion with safeguards and business controls. We call it the Adaptive fulfillment model.
We delivered winning results for the business and our customers, including 19.9% increase in shipment reliability, a 16.8% increase in consolidation, & a 4.5% decrease in transport costs. These measures reduce the amount of inventory in the pipeline, limit Western Digital’s exposure to security risks, and achieves a better lead-time for the consumer. The Adaptive Fulfillment model is flexible enough that we were able to meet all of our delivery commitments despite record-breaking flight cancelations and global trade delays in the face of COVID-19.
And we continue to innovate.

Crystal Zhu is a Senior Logistics Professional carrying 12+ years of management expertise in Western Digital (WD), the leading global data storage solution provider. As WD Global Logistics Center of Excellence Project Manager, she successfully leads the Oracle TMS (OTM) implementation and Analytics Program. She was recognized as a key player in several significant implementation and integration projects at WD. Western Digital set out on a journey to build the Supply Chain of the Future in 2017, one key pillar of the journey is to implement a global and unified Transportation Management System. Crystal starts with the project in Aug 2017 and since then, she has worked cross-functionally with Planning, Sales operation, Finance, Legal compliance team to standardize and automate end-to-end Logistics processes inside OTM. Crystal and her team of supply chain and IT experts make tremendous efforts to have OTM run smoothly on every transportation operations aspects– including shipment planning, ex

Dec 1, 2020 03:00 PM in India

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